About Us
Choice Healthcare Services is a group of prominent dental and orthodontic clinics in the Southwestern U.S. We lead with a culture of compassion, support, and clinical excellence, which enables us to attract highly trained and dedicated providers and staff to support each office. We handle the marketing, finance, and legal aspects of each clinic so our clinical teams can focus their energy on providing the best patient care. Every day, thousands of people trust us to provide their families with healthy, radiant smiles.
Our Leadership Team
John Steinbrun
Chief Executive Officer
John has spent the last 16 years as a healthcare CEO focused on providing access to care for underserved patient populations. John attended Loyola Marymount University as an undergrad, and has an MBA from the University of Chicago. Before joining CHOICE, John was the CEO of New Season, an organization with 80 outpatient addiction treatment centers in 22 states. Prior to that, he was the CEO of InterDent / Gentle Dental, a DSO with 150 dental offices in 7 states. He is passionate about CHOICE’s mission of giving kids everywhere a reason to smile and is committed to improving access to high-quality dental care.
Marnie Maton
Chief Marketing Officer
Marnie joined CHOICE as Chief Marketing Officer where she leads the communications, marketing and outreach teams providing access to high-quality dental care for children. Before joining Choice, Marnie was a strategy consultant for Accenture and Deloitte. She also lead a performance marketing team at the agency RPA for American Honda and then became VP of Marketing and Communications at TrueCar.
Homaira Mateen
Chief Operations Officer
Homaira is an accomplished professional with 22 years of experience in dental and healthcare operations. She brings a dynamic background in leadership and strategic management. Homaira has been a valued member of Choice Health Care Services for over five years, contributing significantly to the organization's success. Homaira has also led the implementation of General Anesthesia across Choice Healthcare's clinics.
Dr. Jeffrey Jacobson
Chief Clinical Officer
Dr. Jacobson brings over 28 years of dental practice ownership and management experience, specializing in multi-specialty practices. With an undergraduate degree from USC and a DMD from Tufts University School of Dental Medicine, his expertise spans patient care, administrative operations, and policy development. His leadership extends beyond dentistry, having served on the board of the National Parkinson's Foundation and contributed to the Wounded Warrior Project.
Stephanie Greenlee
Chief People Officer
As the Chief People Officer, Stephanie brings over 30 years of extensive experience in operations and human resources, with a proven track record of building and leading high-performing teams throughout the entire employee lifecycle. Her passion lies in fostering environments where people thrive, from talent acquisition and development to employee engagement and retention. Stephanie had the privilege of shaping dynamic teams that drive organizational growth and cultivate strong, values-based cultures. A lifelong learner at heart, Stephanie is constantly seeking new ways to enhance leadership effectiveness, optimize team performance, and support professional development at all levels. Her approach is rooted in strategic thinking, a deep understanding of people operations, and a genuine commitment to creating workplaces where individuals feel valued, empowered, and inspired to achieve their best.
Dr. Feldman
Chief Compliance Officer
Karen joined CHOICE as Chief Compliance Officer, bringing over 20 years of experience in dental regulatory affairs and quality improvement. She earned her undergraduate degree from Bernard Baruch College, City University of New York, in 1980 and completed her postgraduate studies at Georgetown University School of Dentistry in 1984. Before joining CHOICE, Karen held roles as Chief Compliance and Chief Clinical Officer. Passionate about providing high-quality dental care and improving children's oral health, Karen thrives on the challenges and opportunities her role presents. As a leader, she is known for her mentorship, leadership, and motivational skills. She actively volunteers by serving meals to the homeless and ensuring access to water during Las Vegas's sweltering heat. In her free time, she enjoys the challenge of gardening in Las Vegas.
Dan White
SVP Business Development
Seasoned business development executive with over 25 years' experience in healthcare. Prior to Choice, Dan was VP of Business Development with Satellite Healthcare. He held previous BD roles for American Dental Partners and DaVita Inc.
Over 4.5 stars on Google!
"Today my child had his first appointment and was completely at ease through the whole process. We were welcomed and informed every step of the way. I'm glad my son doesn't fear the dentist and will learn to keep a great smile. I would suggest this dentist to anyone with children."
Mariah, patient parent
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Disclaimer: Any and all information provided herein is meant for informational purposes only. It does not constitute an offer, professional advice or a specific deal structure. Any potential acquisition would be subject to a thorough due diligence period and compliance with the Dental Practices Act (California Business and Professions Code § 1600 et. seq.)